Alma Whitten (Alma Whitten), Director of Data Protection, a division of product development and.
A month later, in the privacy policy and user agreement Google will be made. changes. This is a very important point, so we would like to talk about what will change and why, and explain what these amendments mean for our customers.
Let's start with the privacy policy. In 2010, we have. simplified. its. Nevertheless, it remained for more than 70 documents ( yes, you read correctly, 70) on the use of personal information relating to the Google products. Such an approach can not be called simple, and the number 70 itself is contrary to our efforts to link our services and products to each other and make it intuitive.
We have prepared a new, affordable formulated, the privacy policy. It is easier to read, it covers most of our products, and explains what information we collect and how it is used. It's still not a single form: due to legal and other aspects we have retained a number of separate documents. Nevertheless, the new privacy policy combined for more than 60 existing policy.
Regulators around the world have long urged Internet companies to reduce and simplify the privacy policy. The practice of creating uniform rules for the use of various products are already widely distributed on the Web. Updated Google's Privacy Policy shall come into force on March 1. From today, users will receive an email notification of changes. In addition, we placed an ad on our home page.
How did it all will look like in practice? . The updated document clearly states that if you are logged into your account, the information you provide one service Google, can be used in other. In other words, all our products will recognize you as the same user. This change will help make working with Google products simpler and easier.
Recently, we launched. personalized Search. This is a good example of how user-friendly features can offer Google, using the user information from different products. Now the search engine gives accurate and detailed responses, based on information from a web, or on personal data. For example, if I'm looking for a restaurant in Munich, I see the posts and photos that are shared with me by other users, as well as their own. A similar mechanism is used, and other convenient functions - for example, when you read the comments left directly in Google Docs to Gmail, or when using the calendar invite to a meeting of those who are in your contacts in Gmail.
And this is not all that can help you to Google, if you will share your personal information with you as, for example:.
Search will be able to give more relevant results, if we know what you're interested in (for example, at the request of Apple or Jaguar results will vary depending on your preference ).
Advertising that you see will be more personalized. Outside the window - in January, and many rush in sports. And if you're not a fan of physical activity? .
Due to this calendar, and your location, and the roads that day, we will remind you of appointments, which you may be late.
The system can even check the spelling of the names of your friends - because you were typing their names before.
Users need to solve many difficult problems, our goal - to make their life much easier!.
The changes also affected user agreement Google. These are the conditions with which you agree before you start to use our products. We rewrote the agreement to make it easier to read, and also reduced the total number of text. Now most of the conditions relating to many of our products are included in the main Google Terms. To view the updated version available at. this page.
And, finally, that we do not change. We still stand for a complete user control over personal data (. Data Liberation. ). This means that you can easily transfer your personal information from Google in any other service. we. do not sell. personal information, do not pass it to third parties without your permission ( except in exceptional situations, for example, by court order ). Google tries to understand. explain. users, what information is collected and how it is used. In particular, the. Ads Preferences Manager. You can edit the interest categories that interest you, or completely disable the ads to some sites. We build in a system configuration management policy in all our new products, such as. Google circles. it has been used since the launch of the product.
We believe that the simplified policies will help you better understand how to use our personal information. It will also allow us to make our products and services better. We appeal to the users - and to newcomers and to those who have long made an account Google: Please take a moment to read the updated privacy policy and user agreement. More information about innovations and privacy settings you can learn. here.
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